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The 8 Most Popular Louis Vuitton Purses
Read on to discover the eight most popular Louis Vuitton purse styles.
Brief History of Louis Vuitton
Louis Vuitton was founded in 1854 as a maker of travel trunks but today is one the top international fashion brands of luxury handbags and accessories. Louis Vuitton's growth and popularity is due to it's innovative creative directors and unique partnerships that have balanced the history of it's products while modernizing the designs to appeal to new generations of buyers. The LV Keepall, LV Noe, and LV Speedy designs were all introduced during the 1930s and remain among the most popular Louis Vuitton purse styles even today.
In 1997, Marc Jacobs became the creative director at Louis Vuitton and ushered in a period of artist collaborations and limited edition Louis Vuitton purses that remain highly desirable in the secondary market. Louis Vuitton handbags from limited edition partnerships with Stephen Sprouse, Takashi Murakami, and Yayoi Kusama have significantly increased in value since the LV bags were initially sold. In 2017, a Louis Vuitton partnership with streetwear brand Supreme resulted in long lines and products selling out globally within days of the launch. Secondary market prices were over 2x retail immediately following the release. In 2018, Virgil Abloh was appointed Louis Vuitton's men's creative director and focused on redefining luxury and streetwear at Louis Vuitton. Below are the eight most popular Louis Vuitton purses.
1 | Louis Vuitton Keepall
The Louis Vuitton Keepall, introduced in 1930 by Gaston Vuitton as a modern weekend bag, was originally crafted in cotton canvas before adopting the Monogram canvas in the 1960s. Also known as the "Globe-Trotter" or "Tient-Tout" ("Hold-All"), it was designed to fold into a suitcase and features a single large compartment for flexibility and lightness.
Available in 45, 50, 55, and 60 cm sizes, the Keepall comes in both strapless and Bandoulière (with strap) versions. Each includes a luggage tag, padlock, and keys. Classic coated canvas options include Monogram, Damier Ebene, Damier Graphite, and Monogram Eclipse, alongside limited-edition releases produced annually. Some of the most sought-after designs include the LV Graffiti Keepall, Monogramouflage Keepall, Supreme Keepall, and the Miroir Line Keepall from 2006 in silver and gold.
In 2008, Damier Graphite in black and grey debuted for the canvas’s 120th anniversary, exclusively for men’s accessories and leather goods. In 2016, Monogram Eclipse, another black and grey design, was introduced and remains a permanent pattern alongside Damier Graphite. These newer designs are among the top-selling men's LV bags, solidifying the Keepall as a staple in Louis Vuitton's travel collection.
2 | Louis Vuitton Speedy
The Louis Vuitton Speedy was first introduced in the 1930s but remains one of the most recognizable and popular styles of all LV bags. The LV Speedy purse was designed in response to advances in public transportation and the new need for a compact lightweight bag that was also large enough to hold your daily necessities. The Speedy gained widespread recognition in the 1960s when Audrey Hepburn was frequently seen carrying it.
Classic sizes include 25, 30, 35, and 40 cm, with limited editions in BB, Mini Sac HL, Nano, and Neo. Originally strapless, the Speedy Bandoulière debuted in 2011 with a removable, adjustable strap. It comes in classic coated canvas patterns—Monogram, Damier Ebene, and Damier Azur—along with annual limited editions, many of which appreciate in value. Notable versions include the Graffiti and Multicolore Speedy.
Pharrell Williams’ first Louis Vuitton collection introduced a fresh take on the Speedy in soft calfskin leather with bold primary colors. Available in sizes 25 to 50, all feature a strap and come in red, blue, green, and yellow with the signature Monogram pattern.
3 | Louis Vuitton Noé
The Louis Vuitton Noé was created in 1932 to carry bottles of champagne without breaking the bottles and is the second oldest Louis Vuitton purse launched by the brand. The original Louis Vuitton Noé was large enough to carry five bottles, four up right and one in the middle upside down. The Louis Vuitton Noé was the first LV bucket bag which has since become a very common and recognizable handbag shape used by many designers.
The name Noé is derived from the bible story of Noah since he became a wine maker after surviving the flood. The Louis Vuitton Noé came in two sizes, the original and Petit, but in 2013 Louis Vuitton introduced a smaller version labeled BB and in 2015 an even smaller size called the the Nano Noé and both can be used as an LV crossbody purse.
4 | Louis Vuitton Alma
The Louis Vuitton Alma, launched in 1934 as the brand’s second handbag after the Speedy, was inspired by the Art Deco movement. Known for its structured shape and sturdy base, it remains one of Louis Vuitton’s most architectural designs.
The first Alma was custom made in 1925 for Gabrielle Chanel and years later she gave permission to have the style manufactured for the general public. The Alma has had several names, including the Squire, the Champs Elysees, and, finally, the Alma, which refers to "Place de l'Alma," the tree-lined square in Paris where the Avenue Montaigne meets the Seine.
Previously named the Squire and Champs-Élysées, it was ultimately called the Alma after Place de l'Alma in Paris. Available in various materials and limited editions, the Alma comes in sizes PM, MM, and GM, with newer BB and Nano versions featuring straps for shoulder wear.
5 | Louis Vuitton Sac Plat
The Louis Vuitton Sac Plat was first launched in 1968 and resembles a shopping bag. Similar to the Keepall, the original design was meant to be folded in your luggage and used once you reached your travel destination.
As with many luxury designer brands, Louis Vuitton has created new mini versions of its classic handbags. Louis Vuitton first introduced the LV Petit Sac Plat in 2020 and the monogram version is regularly out of stock due to the popularity of the new mini version. The LV Sac Plat can be carried by its handles and as an Louis Vuitton crossbody purse.
6 | Louis Vuitton Neverfull
Introduced in 2007, the Louis Vuitton Neverfull has become the brand’s most successful handbag launch since the Keepall and Speedy. Designed as an everyday tote, it comes in three sizes: PM, MM, and GM, with the largest capable of carrying up to 200 pounds (90 kg).
The Neverfull was also designed to be reversible, and in 2014, Louis Vuitton added a removable matching pochette that can be used as a clutch or wristlet. This zippered pouch, featuring a wrist strap, is highly sought after on the secondary market but is not sold separately by Louis Vuitton.
The Neverfull is available in classic Monogram, Damier Ebene, and Damier Azur coated canvas, as well as Epi leather. Each year, Louis Vuitton releases limited-edition designs, available for only one season.
7 | Louis Vuitton Pochette Metis
The last new handbag style launched by Marc Jacobs was the Louis Vuitton Pochette Metis in 2013 inspired by the Monceau Briefcase. The style resembles a refined Louis Vuitton messenger bag or schoolbag and comes with a detachable shoulder strap that can be adjusted to wear as an Louis Vuitton crossbody purse or Louis Vuitton shoulder purse.
This Louis Vuitton purse has two interior compartments and exterior zip pocket to keep items organized. It comes in the classic Louis Vuitton monogram coated canvas and a range of other materials and patterns including many of the limited edition patterns Louis Vuitton is releasing annually.
8 | Louis Vuitton Multi Pochette Accessoires
The Louis Vuitton Multi Pochette Accessoires, launched in late 2019, quickly became a sensation, with the classic Monogram version remaining perpetually out of stock. Designed for versatility, it features three pouches and two straps, allowing it to be worn as a crossbody or shoulder bag.
The rise of mini and micro bags has fueled its popularity, and Louis Vuitton has expanded the design into materials like Empreinte leather, personalized World Tour editions, and limited patterns. Poised to become as iconic as the Speedy or Neverfull, the Multi Pochette appears to have replaced the Pochette Accessoires—though the smaller pouch can still be worn separately with the chain strap for a similar look.
Buy and Sell Louis Vuitton Bags at Sotheby's
Sotheby's always has a curated selection of the top Louis Vuitton bags available for immediate purchase. Expect to find rare and collectible Neverfull and Speedy bags in addition to other popular Louis Vuitton bags in pristine condition. Sotheby's handbag sales include rare Louis Vuitton bags in limited edition prints. Sotheby's sometimes sells Louis Vuitton at auction with most items sold at No Reserve.
Prices for Louis Vuitton bags start at $1,000, with the Brown Monogram Pochette representing the entry-level option. Prices for the most sought-after limited-edition Louis Vuitton pieces range from $7,000 to $45,000.
- Explore upcoming handbag auctions in New York, London, Switzerland, Paris, and Hong Kong.
- Speak to a Salon Associate in New York, Zurich, London, Paris, or Hong Kong to schedule an appointment.
- Contact a Handbag Specialist about selling an Louis Vuitton bag.
Trust our worldwide network of leading handbag specialists from a globally renowned auction house established in 1744.
